Are You Ready For The "REVOLUTION"? This NEW technology Will Change The Way Items Are Sold on eBay...Stay Tuned For Launch Details
Welcome to this edition of Adam Ginsberg's "Insiders" Newsletter. Each issue is designed to provide you with insights, tips, secrets and overall strategies on how you can build your online auctions business. I'm sure you love this issue! Also, be sure to check Adam's Blog for the latest in money making news online!
Maximize Your eBay Business By Using Multiple User ID's
As your eBay business grows, it's important to consider having a unique User ID for each product line. If you're planning long-term, you should also have multiple domain names and multiple websites as well. If you don't already have domain names, you can register them here- http://www.highfivedomains.com. You can also instantly create a website or multiple websites here: InstantProWebsite.
Why do you want to have multiple eBay user ID's? When you sell a specifc product range that fits into a targeted product niche, having a related User ID is more likely to help you retain a group of loyal buyers who know that they can get what they want from you. The main benefit of this ends up being repeat customers and word-of-mouth business.
For example, if you sell women's jewelry and golf equipment - two categories that might not necessarily go together - you'll definitely want to set up a separate User ID for each. Your goal will be to create an eBay User ID that relates to each product category you're selling in.
Is it within eBay's policies to have multiple User ID's? The answer to this question is yes! Actually, eBay will allow you to set up as many unique User IDs as you want. Another main advantage of multiple eBay User ID's is feedback...which I'll explain in just a bit.
When do you want to set up multiple User IDs?
There are many circumstances in which setting up additional User ID's would be considered a great strategy. These include:
- If you are an eBay buyer. In this case, there are three main reasons why you'll want to use a different User ID from your selling ID. They are:
- It looks more professional to only have feedback from people you’ve sold to.
- If you buy items to resell on eBay, using a separate User ID will ensure that your bidders won’t be able to see what you bought it for.
- Your selling feedback rating won’t suffer from any mishaps when buying on eBay that lead to you receiving negative feedback.
- If you sell lots of different products such as kids clothes, computer parts and disney collectibles. Separate your User ID's so that you can establish your expertise in each of these categories at the same time. It’s much better to set up three User IDs that are appropriate to each category.
If you do sell a variety of unrelated products and also deal in a couple of specific niches, you could set up a more general User ID to sell the unrelated items.
- If you post on forums, you can set up a posting ID in case you don’t want to reveal all your secrets to other members.
What about your eBay feedback if you have multiple User ID's. Do you have to start from scratch on building your feedback on each one?
The answer to that question is yes. However, you can use good feedback ratings from your established eBay businesses to give your new businesses credibility. On your About Me page you should list all your eBay businesses with links to your feedback ratings. As well, you should encourage prospective bidders to check out your feedback.
When you start up a new account for a new range of products you want to sell, you can state in your auction that you’ve been selling on eBay for some time and have an excellent reputation; then provide a link to your About Me page that contains samples of feedback you’ve received from customers.
How to set up and manage multiple User IDs
It’s easy to set up lots of User IDs. They can all be under the same credit card…just set them up in the usual way at www.ebay.com (click on the “Register” link).
All you do need is a unique e-mail address for each account. This is actually a good thing as it’ll help you separated your business and make sure that the e-mail communications referring to your different selling accounts don’t get mixed up.
You can set up free e-mail accounts easily with providers like Yahoo.com, Hotmail.com, and Gmail.com. We’d recommend that you name the accounts according to your businesses, such as my stuff @yahoo.com or deals4you@gmail.com.
You should also keep track of your various selling accounts using a spreadsheet. This should include the eBay User ID for that account and the e-mail address that goes with it. You should also use separate passwords for each account and keep them separate from the other account details.
Build Credibility
If you plan to focus on a few key areas that are distinct from one another as you grow your eBay business, you should definitely consider creating a unique seller ID for each category you’re focusing on.
Doing so will allow you to establish your credibility and expertise with an eye to attracting your specific target market within each specific category. In the end, you will likely find that this is a far more effective technique than lumping all your disjointed product offers under one User ID!
And don’t forget: You can leverage your feedback ratings from your established businesses to help build the credibility of your new ones.
Until the next issue...
Knowing No Boundaries
Adam Ginsberg
AdamGinsberg.com
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